5 Reasons Facebook Beats YouTube in Video Marketing according to Gary Vaynerchuk - LoudProgrammer

5 Reasons Facebook Beats YouTube in Video Marketing according to Gary Vaynerchuk

Social media marketing is the process of gaining website traffic to your business through the use of social media sites.

80% of business executives say that social media is important for their marketing and branding strategies.

But there are some challenges in social media marketing and they involve

  • creating the community,
  • getting the data,
  • making sense of it and then
  • taking it to the next level.

Gary Vaynerchuk is a experienced social media marketer and has built various businesses.

Fresh out of college he took his family wine business and grew it into a multi million dollar business in just five years.

Now he runs VaynerMedia, one of the world’s hottest digital agencies.

Along the way he has become a prolific angel investor and venture capitalist, investing in companies like

  1. Facebook,
  2. Twitter,
  3. Tumblr,
  4. Uber, and
  5. Birchbox before eventually co-founding
  6. VaynerRSE, a $25M investment fund.

According to Gary Vaynerchuk the single most important strategy in content marketing today is video.

Whatever the nature of your business,

having a video marketing strategy for the biggest video platforms is a sure fire way to win big.

Over the past few months the platforms of distribution for video content online have shifted drastically and choosing the right platform for your marketing budget is key to your success.

There are various other platforms through you could blow your marketing budget and get away with little to no success.

However, from his experience Gary Vaynerchuk has constantly recommends the use of Facebook video for your video marketing campaigns as opposed to YouTube.

Below are some of the reasons why Gary thinks that video on Facebook beats similar videos elsewhere pants down.

1.Facebook boasts a 4 billion daily video streams

And from the stats this number is only growing day by day.

It’s immediate competitor, YouTube, a library of video content enjoys 300 hours of video content pushed every minute and from stats this number is clearly on a downward trend.

2. Facebook has 10 times less viewer competition.

There’s a ton of competition among videos on YouTube all fighting to be seen due to its sheer size.

When you have a platform with over a billion users, all wanting the same thing (exposure), it’s going to get noisy.

The marketers, all seeking attention have ruined YouTube  as a video marketing platform. Because of that, it’s much harder to break through the noise which makes hosting your content on the platform much less valuable.

 3.Video on Facebook is smart, shareable and personal.

Facebook’s Newsfeed algorithm is placing an enormous amount of weight on videos, otherwise known as “reach.”

When you upload videos natively, instead of linking out, you have a much higher chance of your video being seen by your community (and new fans, too).

Google and Facebook are competitors, so YouTube video links will not perform as well in their Newsfeed algorithm compared to their native videos.

4. Facebook is the greatest data company for marketers.

Facebook is becoming a massive competitor when it comes to video marketing and content distribution.

They are sitting on an enormous amount of target-able consumer data as opposed to YouTube. It creates the ultimate marketing machine.

For example, let’s say you upload a native video, not shared link, about the best places to eat ice cream outdoors in your town.

You could then spend money on a sponsored video to directly market your brand’s video to people who

  1. love ice cream and
  2. live in your area and
  3. have kids.

Automatically, you’re reaching the audience who is most interested and profitable to your business — Which is great, because you’re not wasting anyone’s time, and you’re truly reaching the consumers who will be interested in your business’s offering.

5. Facebook just launched their new video ad products for sales and direct response.

They’ve added features in the last few months that point to the fact that they are increasing the amount of attention they give video:

  • view count,
  • embedding options,
  • video for website conversions.

This bundled together with other goodies means that Facebook gives you the ability to target consumers with utmost accuracy giving you the best bang for your buck.

In conclusion

Video marketing and the efficiency of the different video publishing and distribution platforms is still a subject of debate.

Millions of business and entrepreneurs still rely on YouTube to launch video promotions for their products and share video content with their customers and new ones.

On the other hand there is huge number of businesses who have embraced a paradigm shift and camped on Facebook for the purpose of their video marketing needs and have reported non-exemplified success as compared to their previous similar campaigns on YouTube  and elsewhere.

What are your thoughts on video marketing?

How do YouTube and Facebook videos compare in terms of performance?

Do you agree with Gary Gaynerchuk about his firm stand that Facebook video marketing is taking an edge over YouTube?

Please share your thoughts in the comments below.

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Geoffrey is a lead software developer, author and writer. He writes code from scratch and frequents GitHub. He also writes and talks about technology trends, small business tips and software developer productivity hacks. He is no coffee addict.

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