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7 Reasons Email Marketing Is Better Than Social Media

7 Reasons Email Marketing Is Better Than Social Media

Business
You’ve probably heard the saying “The money is in the list.” While the line's been overused by online entrepreneurs and is a gross simplification, the overall message rings true: If you don’t have an email list, you’re only hoping that your online marketing is going to work. When social media first started to hit it big, pundits opined that email was dead and we'd all be using social networks to communicate. Well, it’s nearly 2015, and email is still chugging along. In fact, Americans are reading more marketing emails than ever before. Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Marketers who can do this – connect with their prospects and customers in a hi...