Best Social Media Marketing Courses of 2019

There are tons of online courses offering you social media training online. However, not all of them are worth your attention. We have here a list of 12 of the best social media marketing courses available on the internet.

These are jam-packed with unbelievable content. Content you would normally pay thousands for. These courses are perfect for absolute beginners to advanced professionals to improve skills in social media marketing.

Social media marketing has become a way to connect with people we know and share our opinions on news, events, products, services and happenings around the world. Nowadays, social media has evolved to become one of the important aspects of digital marketing.

The 12 social media courses below were chosen because they are offered by some of the world’s best social media strategists, experts in their own right with thousands of followers and successful brands.

Best Social Media Marketing Courses [Updated 2020]

1. Social Media Marketing MASTERY | Learn Ads on 10+ Platforms

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This course by COURSENVY, is one of the best sellers on Udemy. The courses from COURSENVY are taught by experts from within the field. COURSENVY is a Marketing/Ad Agency which offers a wide range of high-quality online course content taught by experts.

The company has taught over 200,000+ students to enhance their skills. Being one of the best social media courses, it is comprehensive and quite detailed.

The instructor begins with social media marketing and its importance. In the course you learn about all the features which are useful to grow your business through social media marketing. Furthermore, the instructor also shows the tips and strategies for handling social media platforms.

In this course, you will also learn to monetize your social media accounts and optimize your ads for increased engagement, traffic, leads, and followers. You will basically build a healthy number of audiences to your business. The course has around 46,444 enrolled students who have given an average rating of 4.5 out of 5. It consists of 92 lectures which span over a time of 7 hours and 37 minutes.

By the end of this course, you will be able to work with different social media platforms like Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn and YouTube. Apart from that, you will also be familiar with search engine optimization fundamentals while blogging.

Who is this course for?

If you have just started to build a social media page and don’t know what next, this course is a perfect fit for you. It doesn’t matter whether you are a novice or have some knowledge in social media marketing, if you want to grow your business through social media marketing then this course will most definitely be a good choice for you.

Course Highlights

  • You will understand everything there is to know about social media marketing
  • You will learn to handle all of your social media accounts for your business
  • This course offers 34 articles with assignments to enhance your skills
  • There is a course completion certificate

2. Social Media Marketing Specialization

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Coursera is an online educational platform which has partnered with top leading companies and universities to offer a wide range of courses which can be learned from anywhere where there is internet.

Specialization in Coursera consists of a series of courses. This specialization is highly recommended for people who want to master social media marketing and consists of 6 courses offered by Northwestern University.

Instructor Randy Hlavac is an expert in digital and social media marketing. He has over 20+ years of experience and is the author of the book ‘Social IMC’ which focuses on how to effectively handle social media platforms to grow your business.

In this course, Randy introduces you to social media marketing. This course is well structured and designed to give you the right tools and strategies to enhance your business. Here, you will learn the fundamentals of social media and gain a deep understanding of the importance of social marketing on various platforms.

In this second MOOC, you will have great insights on big data and its interaction on social sites. You will also get hands-on experience with social listening tools and understand clearly as the instructor shows the real-world and practical examples for social listening.

There are guest speakers from various companies like Radian6 who joined Professor Hlavac to help you understand all the analytics tools available to you and how to get the most from them.

Professor Hlavac shows two effective strategies that are used in the organization nowadays. You will also learn interesting concepts, tips, and tools for blogging and engaging with your network, as well as learn how to increase followers and sales leads using engagement and nurturing marketing strategies with real-world examples. The instructor also shows how to write effective blogs and use it to create a blog project, as you will not only learn through video lectures and quizzes but also through writing effective blogs.

Each concept is taught clearly and concisely and is easy to follow. Professor Hlavac also explains how to make your content go viral, thus increasing the number of views. You will also learn to develop engaging content for your audience and understand how to advertise on Facebook and other social sites.

In this course, you will learn social media techniques and how security, budgeting, and other strategies work in the social landscape. Finally, you have a capstone project where you will apply all the methodologies and strategies you learned in this specialization.

At the end of this course, you will be able to handle social platforms for your organization and have a good understanding of the workings of various tools used for social media marketing. This specialization is highly rated on Coursera and has an average rating of 4.7 out of 5.

Who is this course for?

This course is for absolute beginners who want to learn social media marketing. If you are working as a marketing professional and want to master social media marketing, this course is a perfect choice for you to get started with.

It doesn’t matter if you have no prior experience, if you are interested in increasing the number of followers to grow your social media account, this course is an ideal choice for you to start with. On course completion, you can land yourself a job as a social media manager or social media marketing specialist.

Course Highlights

  • You will work on a social marketing capstone project
  • Interesting assignments and quizzes with practical case studies to enhance your skills

3. Instagram Marketing 2020: A Step-By-Step to 10,000 Followers 

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Another bestseller from Udemy by Benjamin Wilson and Social Fast Lane. Benjamin Wilson is an amazing instructor who is a passionate entrepreneur. He loves developing marketing strategies across various platforms like Instagram, Facebook and Amazon FBA.

Social Fast Lane is a social media management company which helps people master many social media platforms. The instructors from Social Fast Lane are social media experts who want to ensure that those learning social media marketing reach a larger audience and are amply able to handle their social media platforms.

In this course, you will learn all the workings and strategies of handling an Instagram account. This course is extremely thorough with downloadable course content. The instructor starts with the basics of Instagram Marketing and dives deeper in showing you promotional marketing strategies to gain a greater number of followers, likes and comments for your Instagram business account.

You will learn about the Instagram engagement algorithm and the importance of hashtags, captions and finding a relevant targeted audience. Apart from that, you will also learn about one of the vital features of IG Ads in Instagram marketing. This course also covers how to design killer ads to boost your Instagram strategy.

Affiliate Marketing Applications

Instagram is considered one of the best online platforms for affiliate marketers.  Influencers leverage their huge followings to drive traffic for brands and products.  This course gives you a look into the world of affiliate marketing on IG.
Here, you will learn how to turn your viewers into buyers. This course contains 50 lectures which span over a time period of 10+ hours. Around 80000+ students have enrolled for the course and it comes highly recommended to attract your targeted Instagram followers.

By the end of this course, you can easily start your IG success. Applying these concepts, you will be able to see a difference in the engagement on your accounts and know how to convert statistics to sales and customers.

Who is this course for?

This course is for beginners who want to increase the number of views and targeted audience on Instagram. If you have experience in Instagram Marketing, it is still a great choice for refreshing the basics and tips used on growing your audience. This course is most suitable for users who have less than 10k followers and want to grow their followers using the marketing tools available.

Course Highlights

  • Step by step instructions which are easily understandable
  • Informative and valuable insights to market your Instagram

4.  Strategic Social Media Marketing 

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edX is one of the best platforms that offers online classes and MOOCs from the world’s best universities and leading industries. It provides a wide range of courses for students and professionals. This course is offered by Boston University.

Barbara Bickart is a senior associate dean of MBA programs at the Boston University Questrom school of business. She has a Ph.D. in marketing from the University of Illinois at Urbana Champaign. She specializes in social media marketing, marketing communication, and consumer behavior.

This is an advanced level course which is a part of the digital product management micro master’s program. This is a six-week course which can be completed with 4-6 hours of effort per week.

In the course, you will learn about social media and how it impacts the consumer’s decision-making process. You will also learn to set social media marketing objectives.

The course also covers how to create engaging social media content that attracts the targeted audience. The instructor describes the roles of storytelling and how to choose the right social media platform for distributing content. He also introduces you to social media listening and its important role in marketing decision making. This course also covers how you can listen to consumers, monitor their behavior, and engage them in co-creation of products and services.

On course completion, you will be able to develop content that attracts the consumers which are integrated across various platforms. You will also be able to analyze the effectiveness of social efforts you have done in the time period and understand the strategies of social media marketing.

Who is this course for?

Anyone can enroll in this course and become an expert in Social Media Marketing except the following countries or regions: Iran, Cuba and the Crimea region of Ukraine, as edX doesn’t have the license to allow in all locations.

Before enrolling in this course, make sure you have a good understanding of basic marketing concepts like segmentation, positioning and targeting. It is also recommended that you have familiarity with statistical concepts including regression analysis. This course is suitable for professionals who want to dive deeper into advanced concepts of social media marketing.

Course Highlights

  • You will learn to develop your own social media strategy
  • You will be able to manage your social media account for your business
  • Use different approaches in managing social media and developing a social media policy
  • Manage issues in social media, including negative reviews and crisis management

5.  Marketing on Instagram

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Anson Alexander is a technology educator and well-known instructor on LinkedIn. He is the founder of AnsonAlex.com, which is a growing online education brand that offers software tutorials and information regarding social media.

He is an SEO expert and a great teacher who completed his Bachelor degree in International Business and Information Systems from the University of Tampa.

This is a beginner-friendly course which has around 54,384 viewers. In this course, Anson starts with the marketing opportunities on Instagram and the built-in tools for businesses. He provides step by step instructions, which are clear and easily understandable.

He also explains the primary use of Instagram and the benefits of running an ad campaign on Instagram. Apart from that, you will develop a marketing strategy for Instagram and implement your own Instagram marketing campaign.

This course also covers different ways to use the customer’s feedback, which can help your organization. You will also understand the importance of utilizing hashtags and tuning your Instagram content.

Anson also shows how embedding your Instagram account on your website gives a positive impact, and he explains more on Instagram, with tips and secrets that are quite useful. At the end of each module, there are quizzes and a project for you to get familiarized with the topics learned.

This course contains 6 modules which are about 1 hour and 50 minutes. The course is highly recommended for beginners who want to get started on Instagram marketing and is mostly viewed by professionals from Accenture, TCS, Amazon and Cognizant. By the end of this course, you will be able to boost your sales online on social media platforms and increase the number of your targeted audience.

Who is this course for?

This course is for absolute beginners who want to carve their path in marketing. If you want to enhance your skills or a land a job as a marketing specialist or social media specialist, this course is the right choice to kick start your career.

Course Highlights

  • Quizzes and projects to improve your marketing skills
  • Certification of completion
  • No prerequisites required

6.  Effective Facebook Advertising

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Pluralsight is one of the skilled online learning platforms for developers and professionals. This course from Pluralsight is an intermediate level course that helps beginners move their way to more advanced concepts. The course includes 6 modules with over 2 hours and 24 minutes of video content.

This course is taught by Jesse Stay, a social and digital marketing pioneer. He has a Bachelor in Computer Information Systems with a minor in business, management, and marketing from Strayer University.

He has over 25+ years of experience in marketing, building and promoting apps. Being a social media strategist, he has written many books and specializes in Facebook strategies, YouTube strategies, SEO, Facebook ads, etc.

This course designed by Jesse shows the techniques and strategies he learned along the way as a developer to use Facebook advertising to reach the targeted audience for his applications. He begins with what you exactly need to know about advertising and social media. He explains in a clear and concise manner with real-life examples.

In this course, you will also learn to setup your first Facebook ad, including what you want to advertise and whom you are targeting. And yes, you will also choose how you will be charged. Apart from that, you will also learn to promote ads, URLs, stories, etc. The course also covers how to build your ad strategy and the role of power editor.

At the end of the course, you will understand the workings of Facebook advertising and use Facebook ad effectively to grow your business

Who is this course for?

The course is for beginners who want to know the power of Facebook advertising and learn the tricks to apply and get a larger reach of your targeted audience.

If you are looking for ways to grow your business in social media marketing, this course is a good choice to effectively promote your ads on Facebook. Are you an entrepreneur, who has no prior knowledge in Facebook advertising? This course is an ideal choice for you to promote your business through Facebook.

Course Highlights

  • You will effectively use Facebook advertising to grow your business
  • You will learn tricks to advertise your apps or products or services through Facebook.

7.  Social Media Management – The Complete 2019 Manager Bootcamp

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Lottie Mosley is a professional freelance marketer who specializes in social media management and content marketing. She has a Bachelor in Business Studies from the University of Kent. She has worked in a wide range of marketing campaigns from small businesses to multinational companies like Google, Barclays and Tesco.

This course by Lottie is one of the best-selling courses on Udemy for social media marketing. Lottie has taught around 21,142 students and improved their social media managing skills. This course is well structured and has an average rating of 4.4 out of 5. Here, the instructor explains everything in detail with lots of examples which are easy to follow.

In this course, the instructor shows how to set social media goals and achieve them. You will also learn to choose the right social media platform for the right product or service. The instructor provides step by step instructions on how to use the best tools for social media management.

The course also covers how to create engaging content to grow your company fan base and increase sales. You will also learn to set up your own freelance business, and the secrets in growing your business to 7 figures of annual income. This course consists of 88 lectures with 8 hours’ worth of video content.

By the end of this course, you will have a solid foundation on social media management and plan the right strategy to fit your brand. You will also learn to create monthly reports to view the status and achievement of your social media goals.

Who is this course for?

If you are looking to get a basic understanding of how social media works this is a suitable course for how to get started. If you want to build a freelance social media management business, then this is the right place for you to learn the complete package of what social media management is and how to master it.

This course is for anyone who wants to become financially independent and wants to work from home. But before enrolling, make sure this is what you want as a career to earn income from and whether you enjoy spending time on social media platforms.

Course Highlights

  • You will learn to efficiently grow your business and increase your followers on your social media accounts
  • You can start your own social media management business
  • You will learn the best tools to use as a social media manager
  • No prior experience is required

8.  Social Media: The Big Picture 

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Pluralsight is one of the best online educational platforms and offers a wide range of video training courses for students and professionals. This course is designed by Amber Mac who is the president of AmberMedia Inc. which is a digital marketing company. She is also the bestselling author of Power Friendling and A Social Media Guide For Business Professionals.

In this course, you will take a look at a brief history of social media. The instructor also explains the rules of social media and it’s importance in growing the number of followers in your online community. This course also covers the different platforms, where social media strategies can be applied.

Various platforms like Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+ has been covered, to get a better understanding of social media marketing. You will also learn the latest social media trends.

This course contains four modules which span over a period of 57 minutes. The course is highly recommended for people who want to learn how to kick-start their social media plans and build a successful online community.

By the end of this course, you would have learned a lot about social media strategies. You will also learn to build your social media plans and increase your customer base through various social media platforms.

Who is this course for?

This course is a perfect fit for you if you are a beginner who wants to get familiar with the workings of social media marketing. If you are looking for a course to start your career in digital marketing or social media marketing, this is also a perfect guide to get started with.

It doesn’t matter if you are an absolute beginner with no experience or a marketing professional, if you are interested in learning the basics of social media marketing and enhance your skills, this is the right course for you.

Course Highlights

  • No prior knowledge is required
  • You will understand the workings of social media marketing
  • Content taught by an expert

9. Pinterest Marketing: Using Pinterest for Business Growth

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Yet another bestseller from Udemy by JC Marzett. She is one of the best business strategy professionals and has 27 years of experience. She has a Bachelor in Business Administration and a Masters in Project Management.

This course consists of 27 lectures worth of video content, which span over a time period of 2 hours and 40 minutes. In this course, the instructor begins with the basics of Pinterest and move to other concepts like choosing the boards, sections, and pins.

You will also learn how to optimize what happens outside of Pinterest. The instructor shows the best way to drive traffic via Pinterest. You will also learn what to pin to increase the number of followers.

Apart from that, you will learn the right tools to use, so that you can grow your business. After taking this course, you will have lots of knowledge on how to use Pinterest to generate traffic. You will learn to figure out what your customers want and optimize your Pinterest account to reach the targeted audience.

Who is this course for?

If you are looking for ways to build your business through Pinterest, this course is definitely the one, as the instructor begins with the basics and makes you a pro at the end of the course. This course gives amazing results but not overnight results, and also covers how to run paid Pinterest ads.

The course is more suitable for newbies who have no prior knowledge about Pinterest and SEO. It is a great course which offers different ways to build your business with Pinterest.

Course Highlights

  • You will learn Pinterest marketing from scratch and become an expert
  • Step by step detailed instructions to grow your business using Pinterest

10.  Facebook Ads & Facebook Marketing MASTERY 2019 | Coursenvy ™ 

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Yet another best-selling course on Udemy by COURSENVY. It is a marketing/ad agency which is situated in Los Angeles. COURSENVY consists of experts from various fields who teach various courses online using hands-on examples.

The instructors from COURSENVY have taught more than 200,000 students in different concepts like Amazon FBA, Facebook Ads, SEO, Email Marketing, eCommerce, Investing, Social Media Marketing and Launching your own Marketing/Ad Agency.

Around 117,876 students have enrolled for this course and gave an average rating of 4.5 out of 5. This course consists of 99 lectures over a time period of 8 hours and 27 minutes. The instructor begins with the introduction to Facebook Marketing and dives to a more advanced level.

Here, you will learn how to get likes and clicks which leads to sales gradually. This course covers the fundamentals of Facebooks Ads. You will also learn the social media marketing strategies and choose the right social media pages and content management options for your posting process.

Apart from that, you will learn to optimize your Facebook page and ads which increases the reach of your targeted audience. You will also learn to design your own ads and customize Facebook ads to grow your Facebook page likes and post engagement.

This course also helps you in mastering sales funnels and offer a great insight into the awareness, retargeting and conversion. The instructor also shows how to handle Facebook business manager and how to post quickly at various social media networks.

By the end of this course, you will know how to find new customers for your business or organization via online marketing. You will also have a deep understanding of the implementation procedure of Facebook pixels and other advanced tracking strategies. Applying these tricks and strategies, you will definitely see improvement in your sales and engagement.

Who is this course for?

No matter what your experience is, if you are looking to master Facebook marketing, this course is an ideal choice for you. The instructor explains everything in detail, which is easy to follow even for someone who has no prior experience in the field. If you want to grow your business and have the zeal to learn Facebook marketing, this is a perfect fit for you.

Highlights of the course

  • Informative content which is regularly updated
  • You will master how to use Facebook Ads and its strategies
  • Active Q/A section

11.  LinkedIn Marketing & Lead Generation for B2B Sales & Coaches

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This course is provided by Udemy which offers digital marketing techniques through LinkedIn by creating an enormous database for clients. This course links the strategies to business marketing techniques through social media platforms.

Gustavo Escobar Henríquez designed this course which is one of the bestsellers on Udemy. He has taught around 20,000+ professionals. The course consists of 70 lectures spanning over a time period of 4 hours and 55 minutes of video content. By the end of this course, you would have learned to effectively generate leads on Linkedin.

This course also guides you on how to build your LinkedIn profile and suggests ways on how to connect to the right customers. You will also gain insights on techniques to convert LinkedIn leads to real business meetings that in turn would enhance your business.

Business in recent years has a proven strategy that B2B sales through LinkedIn marketing leads to top sales ending in new clients each month. This course will provide you with ideas on how to develop a LinkedIn company page and build relations on how to expand the network with cold email marketing.

Who is this course for?

This course is for those who want to develop business leads from LinkedIn through LinkedIn marketing. For the business who wants to expand to create better visibility and reach-ability through LinkedIn marketing.

This is for those who want to build their businesses from small scale to medium and large-scale enterprises. Also, this course is for those who need to be guided on how to use the LinkedIn platform effectively so as to increase business profits and motives.

Course Highlights

  • Get a LinkedIn lead generation coach to answer all your Linkedin questions and guide you through the process
  • High-quality lead generation through LinkedIn marketing techniques
  • Guides you through the updated tools and techniques and through various versions of LinkedIn
  • Life-time access to the videos with new lectures coming in.
  • Connect your LinkedIn marketing with cold email marketing

12.  Social Media Marketing Foundations

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Brian Honigman is the CEO of Honigman Media, a content marketing consultancy based in Philadelphia. Brian has worked with The Weather Company, UNICEF, Thomson Reuters, NATO, Adknowledge, Amerisleep, SumAll, People magazine, the American Advertising Federation, Entertainment Weekly, Samsung, Sprout Social, Internet Week, Percolate, Wix, Quaero, Gypsy Warrior, and others.

He customizes his expertise in content marketing and social media to best meet the needs and expectations of his clients. Brian is a frequent contributing writer to the Wall Street Journal, Next Web, Forbes.

Brian’s been named a “seasoned digital marketing expert” in Forbes and an “SEO expert to follow on Twitter” by Search Engine Watch. Brian has appeared as a recognized source of marketing in the New York Times, Forbes, Adweek, Business Insider, Social Media Examiner, Inc, the Huffington Post. Being an expert in the field, he is one of the well-known instructors on LinkedIn.

The main objective of this course is that it gives a brief description of “Why invest in social media?” It also helps you in developing a documented strategy, defining your audience so that it will be helpful for your media marketing. Finding the right channels in order to establish your ideas.

Brian makes sure you understand the nuances of different social networks, developing a content series, publishing the best practices which are very important for the growth of an individual, competitive intelligence, understanding paid to advertise, driving results with paid ads, and pairing metrics to goals.

The course includes 10 modules which span over a time period of 1 hour and 56 minutes. Around 67,104 people have viewed this course. It has 1 project file and can be accessed from tablet and phone. Most of the working professionals from IBM, Accenture, Tata Consultancy Services and Walmart have viewed this course. It lays a strong foundation in social media marketing.

Who is this course for?

This course is for beginners who want to carve their path in marketing or improve their social media marketing skills. If you are looking to understand the workings of various social media platforms, this course is a perfect fit for you to learn and start growing your business.

Course Highlights

  • Course completion certificate
  • You will gain a deep understanding of all the foundational concepts of social media marketing

Why Learn Social Media Marketing?

Living in the digital era, people spend most of their time on social media. Everything is available with a few swipes and clicks. The importance of social media in daily life has made it a powerful business tool.

In today’s world, you can easily communicate and reach people worldwide through social media. Learning social media marketing will help you increase the brand recognition and inbound traffic for your business. With social media marketing it has become easier to reach your targeted audience.

With the demand for social media marketers, its time to hone your skills. As not all social networks are same, having a better understanding on how each social media network works, will give you better results on your social media accounts. If you want to obtain that job post, don’t waste any more time and start training. Choose the perfect course of your liking to learn all the ins and outs of social media marketing.

Conclusion

Social media marketing has many advantages and is one of the key aspects of digital marketing. There are lots of benefits to social media marketing in order to grow your business. It increases organic traffic, improves the number of followers, gives better reach and the importance of it is soaring high.

Social media being an essential part of a business marketing strategy makes it easy to connect with customers and generate more leads. Social media isn’t going to end anytime soon, and social media marketing is a great strategy that pushes the business in the right direction.

Thus, the number of career opportunities is also increasing. We have sorted a list of 12 of the best online social media marketing courses that helps in kick-starting your career in marketing or build your own business.